Neuroinclusive by design

Every form.
Understood by everyone.

Plainly gives organisations a governed way to explain their forms and documents in plain English — accessible, WCAG 2.2 AA, and always under your control.

WCAG 2.2 AA certified
COGA cognitive accessibility
Organisation-governed content
6+ languages
Reading supports

Every reader. Every need.

Plainly includes a full suite of reading supports — not as add-ons, but built into the core experience.

Text to speech

The plain English version reads aloud using natural-sounding NZ English speech. Users can listen while following along with the text, with an animated wave indicator showing when speech is active.

Reading aloud · Plain English
Write your Work and Income client number — it's at the top of any letter from Work and Income...
Reading ruler

A soft highlight band follows the cursor, keeping focus on one line at a time — essential for readers with dyslexia or attention difficulties.

High contrast mode

Full dark mode override for users with low vision or light sensitivity, with enhanced colour contrast throughout.

Adjustable reading level

Three variants: a school year slider (Yr 1–13), named levels (Easy Read / Plain English / Standard), and a visual complexity meter. Choose what works for each user.

6+ languages

Te Reo Māori, Gagana Samoa, Lea Fakatonga, 普通话, हिन्दी, and English. All translations are reviewed and approved by your organisation.

Printable checklist

A tappable completion checklist at the end of each form. Print it alongside the original — tick off each field as you go.

Question explainer

Each section has an "Explain this section" drawer with per-question plain English guidance, including help numbers and tips.

3 layout modes

50/50 split view, focus mode (30/70 original/plain), and full stacked view — users choose the layout that works for them.

Governance

Your organisation stays in control

Every document passes four governance layers before it's visible to a single user. Your team approves. Plainly enforces the rules.

WCAG 2.2 AA COGA Plain Language Standard Full audit trail
Plainly Rulebook — Layer review
L1
Non-negotiable rules
The 15 global plain-language and safety rules every explanation must follow — applied first, always.
L2
Domain vocabulary
Plain-English meanings for this document's sector terms, applied from the domain vocabulary file.
L3
Sector guardrails
Sector-specific tone and accuracy guardrails applied for this document type.
L4
Validator
An automated validator checks the explanation against every rule before it reaches you.
Governed by your organisation

Plain English, always under your control

Plainly doesn't accept open uploads or invent content. Your organisation prepares and approves every document, and people only see the documents your organisation has published.

Track 1 · Your team

Set up and govern

In the organiser portal

  1. 1
    Onboarding

    Your organisation is set up with its own Plainly space, managed by your team.

  2. 2
    Sign in to the organiser portal

    Manage your documents and what people can access from one place.

  3. 3
    Add your forms and documents

    Bring in the official forms and documents your organisation already uses. The original stays the source of truth.

  4. 4
    Review and approve

    Each document is prepared in plain English and reviewed by your team. Nothing goes live without approval.

  5. 5
    Control versions and availability

    Set documents active or inactive and update versions as they change.

  6. 6
    Apply your branding

    Add your organisation's name and branding so the experience feels like yours.

Track 2 · The people you serve

How people use it

From your website or widget

  1. 1
    Open the page or widget

    People reach Plainly from your website, a link, or an embedded widget.

  2. 2
    Go straight to approved documents

    They see the documents your organisation has published and choose the one they need.

  3. 3
    Read it side by side

    The original document sits next to a plain-English guide, so nothing is lost or changed.

  4. 4
    Use built-in reading support

    Read-aloud, adjustable text size and reading level, dyslexia-friendly fonts, a reading ruler, and high contrast.

  5. 5
    Ask for a plain-English explanation

    Any section — or the whole document — explained clearly, one part at a time.

  6. 6
    Work through it at their own pace

    A calm, guided reading experience designed to be easy to follow.

Your documents. Your approvals. Your brand. Plainly only shows people the documents your organisation has published.

Neuroinclusive design

Built for every brain. Not bolted on.

Neuroinclusion isn't a feature we added later. It shaped every decision from the first line of code.

WCAG 2.2 AA throughout

Every screen, every component, every interaction meets WCAG 2.2 AA. Colour contrast, keyboard navigation, screen reader support, and focus management — all verified.

COGA cognitive accessibility

Following the W3C Cognitive Accessibility guidelines — clear language, predictable layouts, error prevention, and memory support built into the reading experience.

Dyslexia-friendly typography

Atkinson Hyperlegible font available at one tap — designed specifically to increase legibility for readers with dyslexia or low vision.

Reduce motion support

All animations respect the user's prefers-reduced-motion setting. No distracting movement for users with vestibular or attention sensitivities.

Plainly is live with the Ministry of Social Development

We're running an active pilot across key Work and Income forms with MY.MSD — helping New Zealanders understand their entitlements and fill in forms with confidence.

Request a pilot Learn how it works
2
Live forms in pilot
6+
Languages supported
AA
WCAG 2.2 compliance
4
Governance layers